HUGO SÁNCHEZ NIETO
Junior Business & Marketing Data Analyst
Marketing · Analytics · Consumer & Market Insights · Digital Growth
HUGO SÁNCHEZ NIETO
01 / Positioning
I analyse business, marketing, and consumer-behaviour problems and turn them into dashboards, segmentation, models, and actionable insights that improve decision-making in companies.
02 / Value
What I bring
Marketing, quantitative analysis, and business decision-making in the same working frame.
01
Business & Strategy
Market analysis, competitive diagnosis, positioning, customer journey, pricing, go-to-market, P&L, ROI, ROAS, CLV:CAC, and actionable recommendations.
02
Marketing Analytics & Digital Growth
SEO/SEM, performance marketing, funnel analysis, CRM, RFM segmentation, dashboards, KPIs, digital campaigns, and reporting to optimize acquisition, conversion, and retention.
03
Quantitative & Consumer Insights
Market research, statistical analysis, regression, SEM/CFA, MANOVA, Bayesian inference, clustering, and models applied to consumer behaviour and decision-making.
03 / Cases
Selected work
Featured projects
Six cases showing how I structure a problem, analyse data, and translate findings into decisions.
01
Consumer & Market Research on Sustainable Vehicle Adoption
02
Hedonic Pricing Analysis of European Electric Vehicles
03
Bayesian Conversion Rate Estimation for Bank Telemarketing Campaigns
04
Brand & Ecommerce Growth Strategy for an Olive Oil Cooperative
05
Digital Media & Activation Plan for Bartalent Lab / Coca-Cola Europacific Partners
06
Omnichannel Customer Strategy for LG
04 / Education
Education
A brief overview of my academic background and completed certificates.
01
Academic background
- Master’s Degree in Quantitative Techniques in Business Management · Universidad de Granada
- Master’s in Digital Marketing · ESIC Business & Marketing School
- Bachelor’s Degree in Marketing and Market Research · Universidad de Almería
02
Certificates
- Microsoft Career Essentials in Data Analysis
- Columbia University Learning AI Through Visualization
- Cambridge English Assessment CEFR B2
05 / Experience
Work experience
A quick read of professional experience and main responsibilities. Full detail is available in CV and About.
October 2024 - March 2025
Euroinnova
- Performance Marketing Analyst Intern
September 2023 - March 2024
MAPFRE
- Junior Commercial Agent
October 2022 - Present
El Nido Alojamiento Turístico
- Co-founder & Marketing Specialist
November 2022 - February 2023
ISAM Education
- Marketing Intern