Profile
Junior Business & Marketing Data Analyst with a quantitative focus.
Training in Marketing, Digital Marketing, and Quantitative Techniques, with experience in Power BI dashboards, funnel analysis, RFM segmentation, CRM, and reporting.
Applied foundation in Bayesian inference, econometrics, forecasting, multivariate analysis, and survey analytics.
Interested in marketing analytics, business analysis, CRM/BI, consumer insights, performance, and digital strategy roles in demanding environments.
Experience
October 2024 - March 2025
Euroinnova
Performance Marketing Analyst Intern
- Designed and updated Power BI dashboards to monitor performance, funnel, and ROI KPIs, with recurring reporting to the CMO.
- Analysed funnel drop-off points in Excel and translated performance data into actionable recommendations to optimise investment.
September 2023 - March 2024
MAPFRE
Junior Commercial Agent
- Managed the full B2C insurance sales cycle: prospecting, needs identification, proposal, follow-up, closing, and management reporting.
- Generated €16,000+ in new production premiums in the latest analysed quarter, around 25% of the production of a 4-advisor office; target-driven environment.
October 2022 - Present
El Nido Alojamiento Turístico
Co-founder & Marketing Specialist
- Manage digital assets on WordPress, Airbnb, and Booking, commercial communication, and lead generation; 50+ leads generated through organic acquisition systems during the first 6 months.
November 2022 - February 2023
ISAM Education
Marketing Intern
- Analysed international client information from 50+ countries in HubSpot CRM and supported the preparation of tailored proposals.
Education
November 2025 - Present
Universidad de Granada
Master’s Degree in Quantitative Techniques in Business Management
In progress. Applied work in econometrics, Bayesian inference, SARIMA forecasting, multivariate analysis, probabilistic modelling, survey analytics, and statistical process control.
2024 – 2025
ESIC Business & Marketing School
Master’s in Digital Marketing
4 GPA. 10/10 in SEM and 9.6/10 in SEO in the project for Coca-Cola Europacific Partners. 9.6/10 in the final master project: digital marketing plan for a real olive oil cooperative.
2019 – 2024
Universidad de Almería
Bachelor’s Degree in Marketing and Market Research
Bachelor thesis 10/10 with Honours; nominated for Best Thesis in the Economics Department. Research later expanded into an IGI Global peer-reviewed academic chapter.
2023
Università degli Studi di Modena e Reggio Emilia
Erasmus Programme
Subjects in Italian and international group work.
Skills
Analytics & BI
Statistics & Modelling
Quantitative Methods
Marketing & Business
Tools & Workflow
Completed certifications
- Microsoft Career Essentials in Data Analysis
- Columbia University Learning AI Through Visualization
- Cambridge English Assessment CEFR B2
Languages
- Spanish: Native (C2)
- English: Advanced C1
- French: Basic A2
- Italian: Basic A2