Projects

Selected work

Six primary cases ordered to show market research, pricing, CRM analytics, digital strategy, performance, and customer strategy.

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Consumer & Market Insights

Published research on sustainable vehicle adoption and consumer behaviour.

Pricing, CRM & modelling

Individual cases using econometrics, Bayesian inference, and commercial decision framing.

Growth, media & customer strategy

Group plans covering strategy, digital activation, ecommerce, and omnichannel experience.

Work type

6 visible projects

Each row summarises type, area, method, tools, and evidence before opening the case.

No.SummaryMethodEvidence

Consumer & Market Research on Sustainable Vehicle Adoption

Individual research project / published researchConsumer Insights · Quantitative Research

Individual project where I analysed motivations, barriers, and adoption profiles for electric and hybrid vehicles using primary survey data, SPSS/AMOS, SEM/CFA, MANOVA, and regression to extract transferable consumer insights.

Tools

Google Forms / R / SPSS

Techniques

Survey research · SEM · CFA

Evidence

10/10358

Research + academic publication

Hedonic Pricing Analysis of European Electric Vehicles

Individual academic projectPricing Analytics · Econometrics · Market Intelligence

Individual project where I analysed how range, power, and segment influence European EV prices using R, OLS regression, interaction effects, and robust errors to extract pricing and product implications.

Tools

R / ggplot2 / lmtest

Techniques

Hedonic pricing · OLS regression · Log-log model

Evidence

1.0000,879

Pricing model + strategic interpretation

Bayesian Conversion Rate Estimation for Bank Telemarketing Campaigns

Individual academic projectCRM Analytics · Bayesian Inference · Decision Science

Individual project where I estimated bank telemarketing conversion using Binomial-Beta Bayesian inference and predictive distributions to translate uncertainty into operational marketing expectations.

Tools

FirstBayes / Excel / UCI Bank Marketing dataset

Techniques

Binomial-Beta model · Posterior update · Prior sensitivity

Evidence

4.521521

Probabilistic conversion model

Brand & Ecommerce Growth Strategy for an Olive Oil Cooperative

Academic group projectBrand Strategy · Ecommerce · Marketing Analytics

Group project where we analysed the shift of an olive oil cooperative from bulk sales to a premium B2C brand using strategy, ecommerce, pricing, and financial modelling to define an actionable roadmap.

Tools

Shopify / Excel / Looker-style KPI thinking

Techniques

Brand positioning · SEO/SEM · P&L

Evidence

100.000 € · Projected877.941 € · Projected

Digital growth strategy + business case

Digital Media & Activation Plan for Bartalent Lab / Coca-Cola Europacific Partners

Academic group projectDigital Marketing · SEO/SEM · Performance Measurement

Group project where we analysed digital acquisition for Bartalent Lab through segmentation of 724,000+ target professionals, SEO/UX audit, Google Ads, and conversion forecasts to inform media and measurement decisions.

Tools

Screaming Frog / Google Ads Keyword Planner / SEMrush

Techniques

Technical SEO · Keyword research · Google Ads

Evidence

+724.000+20% · Projected

SEO roadmap + SEM campaign structure

Omnichannel Customer Strategy for LG

Academic group projectCustomer Strategy · Omnichannel · Digital Transformation

Group project where we analysed an omnichannel strategy for LG using ecommerce, CRO, inbound, registered-user acquisition, and financial scenarios to prioritise customer levers.

Tools

Excel / Scenario modelling / GA/CRM KPI logic

Techniques

CRO scenarios · Inbound strategy · Registered-user acquisition

Evidence

850.000 € · Projected100.000 € · Projected

Omnichannel strategy + financial scenarios