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UX · CRO · Digital AnalyticsAcademic group project

Localized Landing Page & UX Strategy for Publicis Commerce Spain

Buyer personas, value proposition, and landing-page strategy to communicate commerce, creativity, data, and technology services.

Type

Academic group project

Area

UX · CRO · Digital Analytics

Tools

Messaging framework

Techniques

Market analysis · Buyer persona · Wireframes · WordPress / Divi · Measurement plan · Value proposition

Output

Landing architecture and messaging

Value

Group project where we designed a Spain-localised landing page using market analysis, buyer personas, wireframes, and a measurement plan to improve B2B commercial clarity and conversion.

Executive summary

B2B communication case focused on value-proposition clarity and acquisition.

Business context

The challenge was to explain complex services clearly and in a conversion-oriented way.

My role

I contributed to buyer personas, message hierarchy, and landing-page structure.

Data & methods

  • Buyer persona and value proposition.

Process

  1. 01Diagnosis, message structure, and conversion logic.

Key findings

  • Message clarity is a core B2B conversion lever.

Business implications

  • Useful for agencies, growth, and B2B marketing.

Limitations

  • Summarised case.

What I would do next

  • Add landing experimentation and real metrics.

Assets

View summaryComing soonSummary can be expanded if needed.

Suggested visuals

Message architecture mockup.

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02

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Techniques

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Next project

B2B SaaS Growth Strategy for Konverting.io